Marketing Automation – prepare yourself before you start acting

Marketing Automation tools are used in analyzing profiles and behaviors of current and future clients, and designing personal content for each of them. Thanks to this individually measured approach, a client visiting your website for the first time, will see different content than somebody else visiting it again. The goal of employing methods and tools of Marketing Automation is to increase the amount and the quality of so called leads, that is prospective clients who are ready to make purchases.

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TAKE FULL ADVANTAGE OF YOUR MARKETING AUTOMATION INVESTMENT - A CMO'S EXPERT SERIES

Introduction
After few years working with companies who deployed Marketing Automation I realized that in many cases such deployment doesn’t return expected value and may put you as the owner of the project in an uncomfortable position.

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DIGITAL BODY LANGUAGE

Digital body language is a set of behaviors exhibited by users of Internet or other digital media. Thanks to analytical and marketing tools, we can observe these behaviors and adjust our method of communication according to them, as well as generate sales leads more effectively.

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GENERATING HIGH QUALITY LEADS AND SALES OPPORTUNITIES

Most B2B marketers declare that their most important objective is generating leads. However, since people use numerous definitions of a lead, this could result in serious problems in communication with sales departments and hinder evaluation of the marketers’ work.

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EMBRACE USER GENERATED CONTENT TO ENHANCE BRAND AWARENESS

If you are working with communication of some sort, you are facing the challenge of increasing brand awareness to an audience that is overwhelmed with content. Today, marketing professionals are competing to find more innovative ways of getting the message out.

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MARETING AUTOMATION: 5 TIPS FOR REACHING YOUR TARGET GROUP

For companies engaging in content marketing, marketing automation is an inherent part of an effective marketing strategy. To convince potential customers and keep your existing customers happy, push techniques are no longer anywhere near enough. As conditioned consumers, we have become allergic to waffle and want to get straight down to business. Before we even realise what we need, we are presented with a solution. To avoid, above all, Wasting … Any… Time.

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THREE MAJOR B2B MARKETING TRENDS

Christmas trees are no longer lighting up our houses nor the streets. Time to throw some light on the marketing trends for 2017. On which branches should you, as a company, be focusing? What do your clients have on their wish lists? And how can you bag a prospect? We present three interesting ideas.

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ELOQUA IN PRACTICE – TRACKING SCRIPTS AND TAGS

Eloqua system has useful functionalities which help marketers act effectively and efficiently. One of them is the possibility to track websites through generated tracking scripts, which we place on our sites. From this moment on, we can collect information about user behaviour. In order to streamline this process and make it simple and user-friendly, Eloqua enabled another very useful functionality – allocating classifying descriptions (tags) to the tracked sites.

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WELCOME TO WRITER'S PARADISE!

Obviously, content is key for a successful inbound marketing process. Getting the right info to the right target groups at the right time can be a real challenge for even the most seasoned inbound marketer.

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